According to GoTo, a webinar is an online seminar that turns a presentation into a real-time conversation. Coaches, entrepreneurs, and business owners have used webinars to teach and promote their services for years. The accessibility and convenience of a webinar are essential. It brings the opportunity to generate business, build credibility, and serve people globally.
Webinars have become all the more popular since the COVID-19 pandemic. Businesses and companies were mandated not to meet in person. They had to turn to webinars, video meetings, and virtual conferences to continue business as usual.
A landing page is an effective way to convert leads to
Why is a landing page necessary? It acts as a one-off web page with a specific purpose. It is a home where visitors land and take action.
Creating a landing page drives interest directly to the webinar registration. It takes the guessing out and avoids multiple steps people take to find the registration. Whether you share the webinar on social media, in an email, or on other web pages, one link will lead everyone to the landing page.
Creating a landing page is easier than you may think. You can create one from your WordPress, Wix, or Weebly site. Platforms like MailChimp, Shopify, Squarespace, or Kajabi provide user-friendly templates you can use.
The title, date, time, and registration should live at the top. Using vivid graphics and imagery is also helpful. Gather the unique talking points of your webinar. Include multiple forms or links to register for the webinar. Optimize the SEO with the URL and meta description
You may want to work with a professional copywriter or designer to ensure your message is clear and captivating. Each piece of content should be an opportunity to convert viewers into attendees.
Blog posts are a powerful tool to announce your upcoming webinar.
Creating multiple blogs will help with SEO. Announce the webinar as the first blog post and lead viewers to the landing page. Provide more in-depth information in a second post. Or you can break it down into several posts to share topics or why you created the webinar.
Always include a call to action to register for the webinar on the landing page. Readers can learn any additional information they need to register.
Social media is a great asset to promote and inform people about your webinar. Create captivating graphics with basic info. In the caption, include a brief timeline and how to sign-up.
Think about your target audience. On what platforms do they hang out? LinkedIn, Facebook, Instagram, Pinterest, Slack? The language can adjust to fit each audience best.
If you are active on all platforms, create a post for each. Announce the webinar at least 1 to 2 weeks in advance to give followers a heads up. Continue to share posts to get people excited about the event. Share covered topics, the learned value, and what you are offering. Use relevant hashtags to bring more exposure to new attendees.
Have fun with it! Answer any questions and engage with those people who will be interested in the webinar.